B2B ABM (Account Based Marketing)

Strategic Marketing, Consulting, and Tele-Services


Data-as-a-Service & Lists

“The successful start of any campaign begins with the List”

 

Every company has a list, but the ultimate question is: How good is it?

Regardless of how compelling your message may be, it is useless if it never reaches the right person. Experience has proven that even the best B2B strategies fail due to an inability to reach the decision-maker. Clean, accurate data is the fundamental requirement for effective communication.

Our Approach

Our team is expert at evaluating, cleaning, and building upon the data you have. Whether your current information was gleaned from online research, scanned from trade show badges, or compiled from legacy mailing lists, the reality is often the same: the contacts are aged, incomplete, or inaccurate.

EMP’s Data Services

We treat your database as a living asset. We will build out and if necessary start from scratch building a customized database tailored to your company's needs. We view this as an ongoing process that includes:

  • Identifying your Ideal Customer Profile (ICP).

  • Enriching existing data to ensure accuracy.

  • Appending missing contact information.

  • Verifying contacts through referrals and opt-ins.

Let us help you develop an efficient, manageable, and high-value database that empowers your sales team rather than slowing them down.


Outbound Services & Demand Generation

“You need a multi-faceted solution for a complex problem”

 

Every company is unique; therefore, we understand there is no single solution for growth.

Anyone responsible for demand generation knows the challenge isn't just identifying problems - it's resolving them in a complex market. The antiquated idea of a simple, linear "sales funnel" no longer applies to modern revenue opportunities. In today's fast-paced environment, buying journeys are non-linear and communication channels are constantly shifting.

EMP helps you navigate this complexity. We identify every possible avenue for growth through a strategic mix of direct and indirect outbound services.

Our Blended Approach We utilize a multi-channel strategy that goes beyond the "batch and blast" methods of the past. Our methodology includes:

  • Strategic Teleservices: We prioritize respectful engagement - leaving effective voicemails rather than trying to inconveniently "corner" prospects at their desks.

  • Precision Email: We utilize custom-staged, personalized emails sent from dedicated accounts. This human approach navigates modern security filters and ensures your message is actually seen.

  • Social Integration: We monitor and respond in a timely manner, integrating platforms like LinkedIn to meet prospects where they are.

Sales Alignment: Stronger Together Collaboration with your team is the key to our mutual success. Our team possesses extensive sales experience, which allows us to tailor our messaging to align perfectly with your sales cycle. Whether you need us to uncover early-stage leads, qualify specific contacts, or assist with the final commitment, we set your sales team up for success.


Inbound Services & Customer Service

“We provide a professional and caring human touch”

 

Our team brings extensive customer care experience to every interaction, providing a professional solution that reflects positively on your brand.

We believe that combining professional active listening skills with a genuine human touch is critical. Whether answering a simple question or de-escalating a complex issue, our priority is resolving the situation quickly and respectfully.

Comprehensive Support Services We work in tandem with all divisions of your company to ensure fast, efficient resolution. Our capabilities include:

  • Inbound Call Center Management: Professional handling of incoming inquiries.

  • Callback & Follow-up Management: Handling outbound requests triggered by customer inquiries.

  • Social Media Engagement: Monitoring and responding to customer needs across social platforms.

  • Live Website Chat: Assisting visitors with site navigation and ensuring they are routed to the correct contact immediately.


Event Support & Trade Show Harvesting

"Increase attendance, promote branding & find opportunities”

 

Many organizations invest heavily in seminars, trade shows, and webinars. These are critical moments to engage your customers directly—whether you are presenting or simply attending.

Too often, the ROI on these significant investments is lost due to the passive belief that customers will flock to you once the event wraps up. The truth is that value must be pursued relentlessly. Success requires a proactive, multi-step strategy to drive attendance, capture accurate data, and nurture accounts to close.

The Full Lifecycle Approach - We understand that success begins well before the doors open and continues long after they close. EMP partners with you through every phase:

  • Pre-Event (Audience Acquisition): We don't just wait for registrations. We target prime accounts and identify key contacts, utilizing printed or HTML email invitations, inbound registration support, and outbound telemarketing to drive traffic to your landing pages.

  • During the Event: We help maximize your floor presence by pre-scheduling onsite booth visits and demonstrations, ensuring you spend your time with qualified prospects rather than wandering attendees.

  • Post-Event (Nurturing): The data set gathered at an event is priceless, but only if used quickly. We execute immediate follow-up campaigns to continue the conversation, nurturing new relationships while the impression is still fresh.

From confirmation calls to complete results reporting, EMP ensures no opportunity is left on the trade show floor.


Pilot Programs & Scalability on Demand

"Collaborate until you find somthing that works and build on success.”

 

We understand that trust is earned, not given. That is why EMP’s agile design and streamlined processes are built to benefit projects of any size. Through detailed vetting and industry best practices, we work with you to establish a clear starting point, evaluate the data, and build upon confirmed success.

The Distributed Advantage Our model eliminates the inefficiencies and risks of the "old school" centralized call center.

  • Resilience: We utilize a core network of professionals located from coast to coast. This decentralized model ensures we have no single point of failure; your service continues uninterrupted even during local outages.

  • Speed: Because our team consists of seasoned veterans who have already mastered effective B2B communication, we eliminate the typical lag time of weeks spent training new employees.

  • Scalability: Whether you need to ramp up immediately for a product launch or scale down after a seasonal push, our workforce is ready on demand.


Let's Start the Conversation

Every growth strategy starts with a discussion.

  • Maybe you want to benchmark and upgrade your current marketing outreach services.

  • Maybe you have an existing SDR/BDR team and need to scale quickly.

  • Maybe you have never done anything more than send a monthly mailer to your current customer base.

Whatever your current reality is, we have successfully navigated it before. You don't need to have all the answers, you just need a partner who knows where to look.

Let’s talk and discover how EMP can drive results for you.

Contact Us